For buyers opting for organic foods, do perceptions about the products match reality? Brenna Ellison, a University of Illinois Food Economist and Researcher decided to take closer look at how the organic label affects what people think of the taste, nutrition and safety of food products.

The study used an online survey to compare how an organic label affects perceptions of strawberries – a “virtue” product (food perceived as healthy) and chocolate sandwich cookies – a “vice” product (not as healthy/junk food) at two retailers.

Find out how organic opinions stack up in this week’s Farm Fresh Podcast. Tune in every Wednesday at 12:45 p.m. to hear the Farm to Table segment on WJBC Radio.

To read more about the research, click here.